Click Here To Know More About:
Submitted by: Euan F Harris
A contact management solution is a business productivity tool that s more powerful than email systems and spreadsheets, but easier to use, faster to get up and running, and less costly than a full CRM software solution. It allows businesses to manage the key details of the people that they do business with – all in one place.
Details such as contact name, address, history etc. can all be stored centrally. In addition, contact management systems are customisable allowing you to store the information that is relevant to your business.
Below is our guide outlining 5 ways that contact management software can improve your sales and marketing. Outlined are areas such as improved efficiency and task management as well as data segmentation and performance measurement.
1. Improved Coordination & Efficiency
One of the key benefits of a contact management system is that all your customer data is stored centrally in one place. This allows your employees to have access to relevant information and to update details as and when they get them, meaning they never need to waste time searching through bits of paper, multiple spreadsheets or email folders. All contact details are instantly accessible throughout the organisation at the click of a button.
By recording customer interactions, the software allows your sales teams to effectively work together. With the visibility of a colleague s leads, sales staff won t go chasing the same deals, which improves productivity and customer experience.
Standard templates for letters, quotes, emails etc. can all be easily created ensuring consistent delivery of interactions and efficiency.
2. Manage Tasks
A contact management system can help you keep on top of appointments, tasks, leads and more. By notifying users about specific tasks that have to be carried out, the software ensures that nothing slips through the net. Your staff can also assign tasks to colleagues, which again improves coordination.
3. Improved marketing through data segmentation
Contact management software is customisable to allow you to gather the data that is relevant to your business. The system provides the ability to segment prospects into different target groups based on the data that is captured. This improves marketing performance by only targeting prospects with relevant marketing messages – and at the right time. Effective segmentation will ultimately lower costs and improve marketing results, while ensuring that prospects don t become turned off by being bombarded with irrelevant communications.
4. Maximise up and cross-selling
With shared information at your sales team s finger tips, a contact management system arms them with the knowledge they need to maximise up and cross-selling. Details to key customer/prospect data such as the products they use (or don t use), their buying trends and recent contact history are all readily available, maximising your sales team s chances of up or cross-selling.
5. Measure Performance
Contact Management software allows you to gain insight into your sales and marketing performance down to each individual or campaign. This provides you with relevant information to improve future marketing as well as analyse sales performance and conversion rate.
About the Author: Eureka Solutions is a leading UK Sage Business Partner and Developer and specialises in providing CRM software solutions including Sage ACT! and Sage CRM. For more details visit
eurekasolutions.co.uk/
and
eurekasolutions.co.uk/crm-software-W21page-51-
Source:
isnare.com
Permanent Link:
isnare.com/?aid=904666&ca=Business+Management